Comparing and Contrasting George Washington and Donald Trump - Free Essay Example

Sample details Pages: 2 Words: 610 Downloads: 7 Date added: 2019/03/27 Category Politics Essay Level High school Tags: Donald Trump Essay Did you like this example? George Washington, the first president of the United States, and Donald Trump, the most recent president of the United States, have some similarities and differences. They each show the qualities of a leader through their characteristics and their actions. These qualities include authoritative characteristics, their use of strategies and tactics, and their commitment while president. Don’t waste time! Our writers will create an original "Comparing and Contrasting George Washington and Donald Trump" essay for you Create order George Washington and Donald Trump both have very authoritative characteristics. In 1778, George Washington took control during the battle at Monmouth in New Jersey. This left the American troops dumbfounded because having a new leader came to them as a surprise. Washington knew all of the characteristics of a military leader, such as strategy, operations, tactics (Stazesky). After the battle, he was seen as a leadership genius. Washington was going to do everything he could in order to get a government controlled by the people, in a republican and independent government. Donald Trump does portray authoritative habits through his actions as well. Even before Donald Trump became president, he made his intentions very clear stating he will only rely on the United States allies. He states his goals and purposes in an authoritative way. In most of his actions, he uses his power and authority to carry them out. Even though both of these United States presidents use(d) strategies and tactics, they were used in specifically different ways. For example, although technology was not anywhere near advanced during Washingtons presidency, the use of ciphers and codes were of great significance during the Revolutionary War. With more knowledge than anyone else in this time period, Washington centralized intelligence operations, created spy rings, emphasized use of codes and invisible ink, and employed various other espionage tactics (Velie). The point of these ciphers, codes, and invisible ink was to guarantee that if the letters using these tricks were to be found, they would not be understood by outside people. Trumps attempts at using tactics tend to take more of a negative approach. For instance, when he was first introduced to the Chinese president, he complimented him and stated him to be a great man. However, when the Chinese president declined the offer to perform Trumps tasks, Trump used a backlash strategy on the foreign leader and changed their negotiating positions abruptly. Another example of strategy use is Trumps America First approach, which inevitably states that America is the most powerful country in the world, and will remain powerful against any possible rival in the future (Chellaney). Both presidents really committed to becoming president, and followed through with their promises. George Washington had the idea that the military should be willing to change based on control of the non-military citizen, which means the government or congress could make decisions for them and they had to follow through with them. He made this clear in innumerable letters, orders, addresses and especially by his actions (Stazesky). His commitment to this idea shows he has the qualities of a successful leader. One of the main reasons Donald Trump was elected president was because he was already showing commitment before the election. Most people voted for him because he was committed to rebuilding our country and disrupting the political status quo that had failed to deliver results (Donald J. Trump.). After his election, Trump showed his commitment through his actions, and by bringing all different Americans together. Although George Washington and Donald Trump are two very different people, in some ways they possess the same leadership skills and qualities, such as authoritative characteristics, their use of strategies and tactics, and their commitment while president. They have different ways of carrying these skills out, however they both use the same strategies to show leadership.

Smoking Cigarettes Should Be Banned - 1012 Words

With no doubt, it is almost common knowledge that smoking cigarettes can bring numerous negative effects. Because of this, many laws and regulations have been brought up to ban smoking. Despite all the positive effects from abstaining to smoke, many people are still against smoking bans. The critics of these laws, see it as an example of the government interfering in people’s lives. Ultimately, there is no right or wrong to this issue. It comes down to balancing the rights of the non-smoker to breathe in fresh air and the rights of the smoker to smoke freely. One side cannot simply outweigh the other. It is all a matter of opinion, thus creating a controversial topic for debate. Even though this is a topic that is constantly brought up. It is also a topic that stands out to myself greatly. Being raised in a family of smokers, I first-hand know the negatives of smoking and the tragedies that it can bring. Not only does it affect the user. It truly effects those around him or her. I cannot stress this enough. At the age of six, I had lost my grandfather to lung cancer. Even though I was at such a young age, I still vividly remember the pain that my grandfather was experiencing while he was in the hospital. Every time I heard him cough, my heart would sink. From hearing his cough, one would be able to tell that his lungs were poor and were badly damaged. My grandfather would have to muster all of his strength in order to let out one wheezing cough. He was a smoker for overShow MoreRelatedShould Cigarette Smoking Be Banned?1365 Words   |  6 PagesShould Cigarette Smoking be banned? The United States Surgeon General’s report stated that cigarette smoking is the major single cause of cancer death in the United States. This statement is so true today. Smoking a cigarette is an acquired behavior and that makes it the most preventable cause of death in our society. Cigarettes contain nicotine, tar, and carbon monoxide, as well as formaldehyde, ammonia, hydrogen cyanide, arsenic, and DDT. The main ingredient in cigarettes is tobacco. The nicotineRead MoreShould Cigarette Smoking Be Banned?1376 Words   |  6 PagesSurgeon General’s report stated that cigarette smoking is the major single cause of cancer death in the United States. This statement is so true today. Smoking a cigarette is an acquired behavior and that makes it the most preventable cause of death in our society. Cigarettes contain nicotine, tar, and carbon monoxide, as well as formaldehyde, ammonia, hydrogen cyanide, arsenic, and DDT. The main ingredient in cigarettes is tobacco. The ni cotine in cigarettes is very addictive and when smoke containingRead MoreShould cigarette smoking be banned?700 Words   |  3 Pages Should cigarette smoking be banned? Smoking is an expensive habit. People who smoke cigarettes can spend as much as $2,500 a year on them (Singletary). 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Las Casas brilliantly describes in his journal what the scouts who firstRead MoreCigarette Smoking Should Be Banned1768 Words   |  8 PagesCigarette Smoking Should be banned in United States Cigarette Smoking should be banned in the United States because it causes significant health problems. Tobacco is responsible for nearly one in five deaths in the whole country; also the smoke contains monoxide that reduces oxygen- carrying ability of red blood cells. The origins of tobacco go way back when; but how it was manufactured is a question asked constantly. How it had started was On November twenty third, 1998, forty-six states, as

Politics Health Insurance Policy

Question: Discuss about the Politics for Health Insurance Policy. Answer: Historical Development of the Medicare Policy The Australian health insurance policy is such a health insurance policy that is being funded by the Commonwealth and it allows the Australian population to receive free hospital services from the public hospital (Aihw.gov.au. 2016). The Medicare policy of Australia was first introduced by the Whitlam Labor Government, Medibank started in Australia, in the year 1975 under the Whitlam Labor Government. Before the Medibank was set up in Australia, in the year 1974, Medibank legislation was passed in the same year. The Health Insurance Bill that helped in establishing the Medibank was passed in the year 1973, although it was not the only Bill that helped in establishing the Medibank but there are several other bills as well that helped in establishing it (Boxall and Gillespie 2013). The other bills that accompanied the health Insurance Bill include the Health Insurance Commission Bill and this particular bill too helped in establishing the Medibank in Australia. In this process there we re many such bills that were rejected, and later on all these bills helped in establishing the Medibank in the country for the public in Australia (Dunbar, Jayawardena, Johnson, Roger, Timoshanko, Versace, Shill, Philpot, Vartiainen, Laatikainen and Best 2014). The Medibank that was set up by the Whitlam Labor Government in Australia soon experienced a fall. The fall or the dismissal of the Medibank took place under the new government of Australia, which was a coalition government of the Liberal and the National party (Faichney and Moore 2013). The coalition government set up a review committee, although most of the findings, rather all the findings of the review committee were not revealed to the public (Kay and Boxall 2015). The new Medibank II was established in the year 1976, and this new Medibank II charged 2.5% levy on the public, whereas in case of the previous Medibank such was not in the case (Sharman, Hensher, Wilkinson, Campbell and Venn 2015). The old Medibank charged 1.5% levies on the public income, although in case of this new Medibank the population in Australia. The people are allowed to use the private health insurances at the same time, and these health insurances too helped the public in availing proper health care servi ces from the hospitals (Aihw.gov.au. 2016). The change that is being introduced by the Liberal-National government of Australia also went through a change, in the year 1984, when the Hawke Labor Government came to the power. The Hawke Labor government introduced the previous or the original Medibank that was set up by the Whitlam Labor Government (Gray 2016). The financial arrangement although, went through certain changes along with the name. It was no longer termed as Medibank rather a new name is offered to this Medibank and that is Medicare. The financial arrangement of this particular Medicare policy included receiving public funding, or the 1% of the total income of the people as a levy, for this particular health insurance policy (Gardner, Yen, Banfield, Gillespie, Mcrae and Wells 2013). According to by Dr Blewett, the particular policy referred as something that would help in social reform. The reason behind saying this is the fact that the levy was imposed upon those people who are capable of earning $7110 per annum i f they are single and if they are married the amount is around $111803. People having an income level below this should not have to pay any levy to have an access to the health insurance (Harris 2016). The Australian government in the year 1996 introduced the 1 percent Medicare Levy Surcharge for those who are having an annual income of around $100,000. The personal having an annual income of $100,000 but not having any private health insurance could use this policy the 1% Medicare levy surcharge. In the year 1997, along with the Medicare Levy Surcharge the Australian government introduced the Private Health Insurance Incentive Scheme (Aihw.gov.au. 2016). The particular scheme, allowed the public to have rebate on hospital and ancillary health insurances. Critical Discussion of the Key issues andissue drivers within the Policy The health system in Australia is as complex as a spiders web and on this web there are different people on the different sides. On the one side there are the services, and on the other side thereare the service providers; the recipient and the structure of the organization lies on the two very different sides of the web (Sharman, Hensher, Wilkinson, Campbell and Venn, 2015). It is inevitable to escape these complexities and one of the major reasons behind this is that the complexities are there because, of the fact that the health system of the policy is based on the varied needs and diversity that is there in the country (Gardner, Yen, Banfield, Gillespie, Mcrae and Wells 2013). Thus, it is one of the key drivers that are there within the policy and the major drivers of the health policy of Australia includes; the gender, age, culture, socio-economical and even the behavioral and the health history of the people. The health policy, regulation, legislation all could go at a pace bec ause of the good governance that is being carried out by the people working in the health system of Australia (Foster and Mitchell 2015). In the year 2011 and 2012, the amount of money that is being spend by the Australians, is 1.7 times more than the money that is being spend by the Australians in the year 2001 and 2002 (Gray 2016). Today, the Australians spend almost 9.5% of the total GDP in health system. Along with this particular fact, another important fact should be remembered and that is, the health expenses in Australia have increased, and the increase is more than the population growth of the country. The major challenge that the Australia Medicare system faces is related to the challenges that are being faced by the Australian health care system. The reason behind this is the fact that the Australian health care system often goes through lots of reformation and thus it has an effect on the Medicare system (Aph.gov.au. 2016). In the recent years the most important problem that has been faced by the Australian health care system is the problem of increase in the average high life expectancy rate and a decrease in the average low infant mortality rate. Thus, there has been a growth of both the ageing population and the chronic illness, which requires immediate treatment (Aihw.gov.au. 2016). Along with these two problems the problem of inequalities between the most and the least advantaged people is there as well. The Australian governments aim is to provide services to each people in the country, and there should not be any kind of compromise for any people of any socio-economic bac kground in the country. Thus, in case of identifying the major drivers of the policy these points should be kept in the mind because these points act as a major driver of the Medicare policy that is there in Australia, and that provide financial benefits to the people living in Australia (Jolley, Freeman, Baum, Hurley, Lawless, Bentley, Labontand Sanders2014). The Medicare policy in Australia is designed in such a way that if a person visits the public hospital then the patient will be provided free treatment, and they would be treated as public patents. According to the Australian Healthcare Agreement the finding cost of the public patient will be handled by the Australian Federal, as well as by the State and the Territory government of Australia (Aph.gov.au. 2016). In case of the private patients the Medicare policy would provide 75% of the total schedule fees. The structure of funding may look as simple as this but it is not that simple. The Australian health care system consists of a complex web; which include those factors that act as a major driver of the policy (Baum and Dwyer 2014). The factors that are there in the health care system of Australiaincludetwo different kinds of health care, the primary and the secondary. The primary health care is something that is most of the time avail by the people and often the treatment that is being provided to the people are provided in a different setting other than the hospital (Foster and Mitchell 2015). The various settings where the particular health care system is being provided include the places where the physicians carry on their general practices (Javanparast, Baum, Barton, Freeman, Lawless, Fuller, Reed and Kidd 2015). The primary health care could be provided in the Aboriginal and Community Control health care centre and it could even be provided in the other community health care centre as well (Sharman, Hensher, Wilkinson, Campbell and Venn 2015). In the year 2011 and 2012, almost 36.1% of the total expenditure of the Australian population is spend for the primary health care services; whereas the total amount the population has spend on the hospital services is around 38.2%. It is one of the most important driver, or key issues behind the Medicare policy that is there in the country (Harris 2016). The second important key issues or the drivers of the Medicare policy are related to the secondary health care system. The secondary health care systemis unlike the primary health care system, where all kinds of other services are related to it (Aph.gov.au. 2016). In the secondary health care system there are specialists, who are referred by the people in the primary health care system. Along with the services provided by the specialists the secondary health care system includes the services that are being provided by the hospitals at the same time (Javanparast, Baum, Barton, Freeman, Lawless, Fuller, Reed and Kidd 2015). Therefore, the secondary health care system is the most important driver or the issues that plays an important role in the Medicare policy. The hospitals too play an important role in influencing the Medicare policy in Australia. The country has both the private and the public hospitals and the rate of hospitalization has increased in the year 2011 and 2012. In the year 2011 and 2012, the rate of hospitalization increased from 4.6 million to 9.3 million (Dunbar, Jayawardena, Johnson, Roger, Timoshanko, Versace, Shill, Philpot, Vartiainen, Laatikainen and Best 2014). The rate of hospitalization in the year 2010 and 2011 is 4.6 million, whereas in the year 2011 and 2012, the rate of hospitalization is around 9.3 million (Faichney and Moore 2013). Along with the increase in the rate of hospitalization, there has been an increase in the rate of emergency department as well. The rate of emergency department in the year 2012 and 2013 is around 6.7 million (Javanparast, Baum, Barton, Freeman, Lawless, Fuller, Reed and Kidd 2015). Evaluation of the Medicare Policy The Medicare policy in Australia is a debatable topic and this particular topic became the issue of the political election every year (Harris 2016). In the present scenario the changes that has been brought to the country with the Medicare policy is more or less positive (Ivythesis.typepad.com. 2016). The co-payments, which is being provided to the public of Australia over the or above the Medicare rebate has increased, and this increase in rebate has taken place in the past 20 years. Along with it there has been reimbursement of the specialist care with the Medicare (Aph.gov.au. 2016). The Medicare policy in Australia consists of both the strengths and the weaknesses, and these strengths and weaknesses have been discussed below: Strengths: 1. Most of the funds that the Medicare policy in Australia receives come either from the federal government or from the state and the territory government (Gray2016). Thus, most of the time people receives health care services at free of cost. Therefore, people of all the cultures, socio-economic background and even the immigrants of the country could avail the health care services at free of cost and they do not have to pay much to receive the health care services (Boxall and Gillespie 2013). 2. The particular fact that the Medicare system is the countrys high budget system proves that the country provides highest priority to the health care system (Baum and Dwyer2014). The message is a positive message for the people living in the country and thus, with the increase in the ageing population and with the increase in the chronic illness, the Medicare policy act as a driver that would help in providing health care security to the people living in the country (typepad.com. 2016). 3. The Medicare policy is such a social policy in the country, which is being used by the majority of the people living in the country (Gardner, Yen, Banfield, Gillespie, Mcrae. and Wells 2013). The particular policy allows the maximum number of people to receive treatment from the general practitioners or from the GP. The Medicare policy also allows the public to receive free treatments from the medical specialists at the same time (Baum and Dwyer 2014). Weaknesses 1. The Medicare policy in Australia has gone through lots of changes since 1976, and it has always being the centre of political debate as well. Thus, it is one of the most important weaknesses of the Medicare policy along with the complexities that are there in the system (Faichney and Moore 2013). The Medicare policy involves a complex system and these at times are not very helpful for the public in Australia. Thus, it adds to the negativity or rather to the weaknesses of this particular policy (Dunbar, Jayawardena, Johnson, Roger, Timoshanko, Versace, Shill, Philpot, Vartiainen, Laatikainen and Best 2014). 2. The continuous structural changes in the Medicare policy could affect the policy to a great extend and not only that the continuous change in the structure of the policy could actually increase the public expenditure at the same time (typepad.com. 2016). 3. In Australia, many times the Medicare policy is being utilized in a wrong way, especially by the hospitals (Kay and Boxall 2015). As a result of which, there are many hospitals in the country, which the government has decided to close down because they have not paid the medical supply bills (Sharman, Hensher, Wilkinson, Campbell and Venn 2015). Thus, the Medicare policy in Australia is a policy that has gone through many changes and will be going through many changes in the future as well. The particular policy helps the public in Australia in more than one way (Kay and Boxall 2015). There are truly, certain drawbacks of this particular policy but there are some accompanying policies as well such as the Medicare Levy Surcharge policy and the Medicare Rural Bond Scheme that try to provide the best support to the Medicare policy that is there in the country (Gray2016). References Aihw.gov.au. (2016). Australia's health system (AIHW). Aph.gov.au. (2016). Medicare - Background Brief Parliament of Australia. Baum, F. and Dwyer, J., 2014. The accidental logic of health policy in Australia. Australian public policy: Progressive ideas in the neoliberal ascendency, pp.187-207. Boxall, A.M. and Gillespie, J., 2013. Making Medicare: the politics of universal health care in Australia. UNSW Press. Dunbar, J.A., Jayawardena, A., Johnson, G., Roger, K., Timoshanko, A., Versace, V.L., Shill, J., Philpot, B., Vartiainen, E., Laatikainen, T. and Best, J.D., 2014. Scaling up diabetes prevention in Victoria, Australia: policy development, implementation, and evaluation. Diabetes Care, 37(4), pp.934-942. Faichney, M.K. and Moore, M., 2013. Public Health Association of Australia submission on Review of Medicare Locals. Foster, M.M. and Mitchell, G.K., 2015. The onus is on me: primary care patient views of Medicare funded team care in chronic disease management in Australia. Health Expectations, 18(5), pp.879-891. Gardner, K., Yen, L., Banfield, M., Gillespie, J., Mcrae, I. and Wells, R., 2013. From coordinated care trials to medicare locals: what difference does changing the policy driver from efficiency to quality make for coordinating care?. International Journal for Quality in Health Care, 25(1), pp.50-57. Gray, G. (2016). Health policy in Australia. Australian Policy Online. Harris, M. (2016). Who gets the care in Medicare?. Ivythesis.typepad.com. (2016). SWOT Analysis to Health Care System of Australia, US, China and Model of Care for Hong Kong Health Service System. Javanparast, S., Baum, F., Barton, E., Freeman, T., Lawless, A.P., Fuller, J., Reed, R.L. and Kidd, M.R., 2015. Medicare Local-Local Health Network partnerships in South Australia: lessons for Primary Health Networks. Jolley, G., Freeman, T., Baum, F., Hurley, C., Lawless, A., Bentley, M., Labont, R. and Sanders, D., 2014. Health policy in South Australia 200310: primary health care workforce perceptions of the impact of policy change on health promotion. Health Promotion Journal of Australia, 25(2), pp.116-124. Kay, A. and Boxall, A.M., 2015. Success and Failure in Public Policy: Twin Imposters or Avenues for Reform? Selected Evidence from 40 Years of Health care Reform in Australia*. Australian Journal of Public Administration, 74(1), pp.33-41. Sharman, M.J., Hensher, M., Wilkinson, S., Campbell, J.A. and Venn, A.J., 2015. Review of Publicly-Funded Bariatric Surgery Policy in AustraliaLessons for More Comprehensive Policy Making. Obesity surgery, pp.1-8.

Spotify International Expansion free essay sample

All consumers tend to Ant the same things, be it a luxury good, or a staple in their everyday lives. As a rather ethnocentric country, the United States of America has a great influence upon the rest of the world. However, the entire North American population United States and Canada) takes up only about 5% of the 7 billion people in the Nor. That means, international markets are comprised of about 95% of the consumers. For businesses solely limiting themselves in America, this is means a huge opportunity for profits in international markets.In this type of ecosystem, innovation is the corner store for change, which directly translates into progress. In the business world, progress is the sole factor that determines Just how far a many can go, and with international markets playing a much larger role, the potential is limitless. This project is a discussion of the potential that Spottily Ltd. Has in the international market. We will write a custom essay sample on Spotify International Expansion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The purpose is to debate the many opportunities that are currently present, and select from these opportunities the best methods for Spottily expansion into new territories.Many of the opinions provided are based on factual evidence, and are presented in the best interest of Spottily Ltd. And its management team. Michael T. Stroking is currently a senior at Benedictine University. His projected radiation date is December 2014, with a Bachelors in Business Marketing. After a few years of full-time retail work, Mike realized his passion for marketing when he took up reigns as an assistant manager at The Vitamin Shoppe. Volunteering to help Ninth the marketing process, Michael realized the effects that good marketing can have on a business, and Just how important it was in providing customer flow and traffic.Mike has excellent leadership skills, and has demonstrated them in his training of 5 new store managers for Vitamin Shoppe Industries. He assisted in supervising and ordination a team of 6 delegates, and was crucial in playing his part for achieving Highest-Len-Region Inventory Accuracy in 2011. Mike currently participates in intercollegiate athletics, playing for Benedictine University baseball team. He is a Deans List honoree and recipient of the Presidential Scholarship at Benedictine University. Mike has a passion for music and the arts, and will pursue a career in the music industry Artists and Repertoire department upon graduation.Mike would like to take his love for music and his newly-found expertise in marketing to breathe new life into the slowly-dying music industry. For a complete resume, please refer to Exhibit 1 . Founded in 2006 in Stockholm, Sweden, Spottily has already established itself as the leading provider for music streaming for both the smartened and desktop platforms. For the first few years, free accounts were only provided on an invitation- only basis, while most consumers paid a monthly fee for the subscription to Spottily catalog of music. This gave users access to unlimited music from Spottily catalog of popular music. This method did not bode well for Spottily, as they reported a loss of about $4. 4 million in 2008. New steps had to be taken when Spottily re-established its headquarters in London, and began to offer free subscriptions to their newly-found consumers in the United Kingdom in early 2009. With the booming of the smartened industry, Spottily released a mobile service, giving consumers access to music wherever they were, as long as they were with their phone. This caused Spottily to place restrictions on the amount songs that could be listened to. From early 2009 to 2010, Spottily began to experience some turbulence.Spottily Nas put under some investigation, when customers account information proved to e easily decrypted by hackers. Due to the new nature of the music service, some antivirus software was recognizing Spottily as a Trojan Horse, and disabled the application across millions of computers. Through the struggle, Spottily saw a light at the end of the tunnel as they planned to take on the largest music market in the world, the United States. They recruited Sean Parker 1 as an investor, and eventually used his expertise to work out a partnership with the 4 largest record labels in America.With Parsers help, Spottily launched Spottily Unlimited and Spottily Premium. These were paid versions of Spottily service that gave the user an infinite supply of music to listen to. Shortly before the U. S. Launch in June of 2011, Spottily partnered with Backbone, integrating their login profiles. This opened up Spottily doors to Passbooks huge library of advertisers, greatly increasing the profit margin for Spottily. Valued at around $1 billion with a new round of investing, Spottily reported 1 million paid subscribers shortly before the U. S. Launch.The United States launch proved to be a mass success, and Spottily still cleverly uses Backbone login and profile information for users to network with their friends ND share their music playbills. Spottily currently offers Spottily Free which gives the consumer unlimited listening on any desktop advice, with the occasional ad placement. Spottily Unlimited is $4. 99 per month, and gives the user ad-free listening on their desktop or laptop computer. Spottily Premium is offered at a rate of $10 per month, is free of advertisements, and allows the user access to unlimited music-streaming on any platform, including smartness.Spottily now has 20 million Free Users, as well as 8 million paid users, located in 35 different countries, mostly centralized in Europe. Spottily 2012 revenue was Just shy of $600 million, and is currently showing a drastic improvement in 2013. Listed below are Spottily vision statement, mission statement, quality statement, and benefits to society, as they plan on taking on new international markets: In the next 5 years, Spottily will be known as the leading music-streaming service all throughout the globe.We will be available in all countries with internet access, and a passion for music. We pledge that where there is music, there will be Spottily. Spottily Mission We want to connect millions of people with their favorite songs and create a revive that people love to use. We believe music should be easily accessible and that listening to music will make people live richer lives. Through our partnerships, we Ant to create a win-win situation for people who love listening to music and people ho love creating music, and bring it to all Backbone users across the globe. Quality Statement At Spottily, we value music as the highest form of art, from its ease of distribution, to TTS ability to transcend cultural barriers. With Spottily unique user interface, our brand values are the most important to us, as we believe that the music experience would be both enjoyable and professional at the same time. Thanks to our partnership with Backbone, we hold our own standards to the highest, as we continue to grow, attract new advertisers, and meet new customers every single day. Benefits to Society Spottily combats music piracy by providing a free service to consumers, which also puts money in the hands of the artists. This takes away the need for illegal file sharing, and brings music and culture into the ears of millions across the globe. Music can enrich anyones life with Just a single note, and at Spottily, we know we can make a difference. For more information, please refer to Exhibit 2. Ere Spottily Service The Spottily service is a simple, easy to use platform that is available to many Backbone users.There are 3 different versions of the service, each with different price ranges and benefits. They are: Spottily Free Theres not much better than cheap music, but if there is, Spottily has the answer. Perhaps that answer is free music? To try Spottily Free, all one has to do is download the application onto his or her computer, and get started. No money is required, and no credit card is needed on file. From installation, the user is asked to going via Backbone, which allows for a quick, virtually instant registration with no hassles.Once the user is started, they may either enter a favorite artist in the search bar, search through Spottily huge collection of brand new albums, or look through the plastic of a friend for some good listening ideas. Thanks to Spottily Backbone Integration, all friends with Spottily are automatically synced, and sharing playbills and songs among one another is a breeze. With the recently added celebrity pages, users may follow their favorite musician, celebrity may be listening to, learn of new releases by particular artists, and discover ewe types of music that they may never have thought of.As a particular user begins to start listening to their fa vorite kinds of music, the Spottily service learns from the users preferences, and will suggest different artists of similar style for the purpose of discovery. Another unique aspect of Spottily Free is the ability to synchronize tunes playbills with Spottily music. This gives the user the ability synchronize his or her own personal collection of music with any new music that Spottily can provide. As the music keeps rolling, users may create their own playbills for quick and easy access to ewe song they love, or a timeless classic that takes them back to better days.The possibilities are virtually endless, as Spottily is now fully up to date with their catalog of artists. If an artists music is available on tunes, Google Play, Amazon, or any other music distributor, it is most certainly available for listening on Spottily, and for free at that. Like many other free services, however, Spottily Free may have the occasional advertisement, but when the tunes are really bumping, its definitely hard to notice. Spottily Free is only available for laptops or desktops. Spottily Unlimited Spottily Unlimited is the right route to take when the user is a very frequent user of the service, but wants their experience to completely free of advertisements. Sometimes it is a little distracting when a user is in the middle of a masterfully- produced album, and they have to take a break in between every few songs in order to hear a 30 second advertisement. This actually makes performance of Spottily slightly faster, and will improve communication between listeners, artists, and their friends. Spottily Unlimited is available at a rate of $4. 9 per month, and may be cancelled at any time with Spottily no commitment guarantee. Spottily Premium While Spottily Free is certainly the most popular version of Spottily, Spottily Premium is hands-down the best value service provided. For Just $9. 99 per month, users get the advertisement-free experience of Spottily Unlimited, but they are allowed to take their music with them wherever they go. With Spottily smartened app, available for both ISO and Android, premium users may use their data plans to listen to Spottily in their car, in the airport, and virtually wherever they can imagine. Spottily Premium also has the unique feature of offline listening, which allows sterner to create select certain songs, download them to their phone, and make them available even when there is no internet connection available. This is particularly useful for places with no internet, or even locations with no phone service, such as on an airplane, or in areas of town away from the cell towers. Spottily Premium is great for the music aficionados, and is certainly well worth the price tag for heavy users. Most music albums only have about 10 songs, and come at a price of $12. 9. With Spottily Premium, users have access to an infinite number of songs, no advertisements, and around the globe access for the low price f $9. 99. For more information, please refer to Exhibit 3. For Spottily future endeavors into international markets, three different countries Newer selected, all with different pros and cons for expansion. All countries were fit for the newest Spottily introduction. Those countries are: Canada Primarily, Canada was chosen for its extreme similarity to the United States, which has proven to be worlds largest music market.Since Canada draws many similarities n their consumption of music, they were chosen. In addition, many United States record labels have Canadian subsidiaries, so the issues facing music licensing and loyalties will be easily overcome. In fact, Spottily headquarters is based in London, and since both countries speak English, it will make business transactions very easy. Much like the United States, Canada is largely consumer-oriented, and their technology is always cutting-edge and up to date.This means that the idea of Spottily may be easily circulated. Also, considering Canadas borders with the United States, some areas of Canada along the border have already been exposed to Spottily, though they cannot yet access it. According to the Acacias World Fastback, almost 10 million citizens are under the age f 24, which is the primary target market age group for Spottily services. It is also highly likely that this age group is the most active on Backbone and social media, Inch Spottily relies upon for its login and distribution means. On top of that, Canada also has about 27 million internet users, which basically represents the entire potential consumer base for Spottily. As a combination of a parliamentary democracy, federation, and constitutional monarchy, Canadas government type will not prove as a one that is difficult to work Ninth in Spottily expansion. One of the only thing going against Canada, is the fact hat the country is quite spread out, in that most of the largest cities are not geographically close, and there are many areas, particularly in the north, that are ere sparsely populated.This could lead to poor word of mouth marketing for Spottily n the future. However, the overall process of globalization into Canada would be very low-risk. Russia Being the next on the list, Russia seemed to be higher risk than Canada, but still a great potential market for Spottily. Because of its long history as a country, and its ere well-known music scene, Russia was chosen. Especially with the rising of the ewe European music styles in popular music, Russians much larger population is a great consumer base for Spottily to base its future endeavors.According to the Acacias World Fastback, Russia has a large population of 142 million. However, due to the many still-rural areas of Russia, only 40 million of these people are internet users. Though the percentage of internet users in the entire population is low, Russia is still 10th in the world in total internet users. However, due to the low percentage, this may lead to poor word of mouth marketing for Spottily. Since the collapse of the Soviet Union, Russia has benefited from a newly-instated lovably-integrated economy.This has brought them up to speed as far as technology goes, and has really brought them in touch with the workings of the rest of the world. Their government system is now a federation, in contrast to the socialist government that may have proved difficult to work with in international business. In addition, their geographical vicinity to headquarters in London could prove to be beneficial for maintaining optimal workflow and establishing brand Last, but not least, another significant country that would be of interest to Spottily is lapin.Usually one of the forerunners in the technology, Japan ranks 3rd in the world for total internet users, at almost 100 million. However, unlike Russians spread out nature, Japan is a very small country with a dense population of 127 million. This Mould make for great word of mouth marketing from person to person. Famous for coining the terms J-rock and I-pop, Japan has a booming music culture that is beginning to make its own influence on the entire world. The Japanese people idealize many American musical acts, and can sometimes generate more demand than American audiences. This huge demand for music in Japan is reason enough for Spottily to conduct business. On the other hand, Japan is not as reliant on Backbone as Canada or the United States, which is a significant part of Spottily login protocol. There is also well- established competition from pre-existing services such as Deana, which is already popular with Japanese youth. Though competition drives the market towards progress, it also makes the chance of failure much higher. Only about 22% of Japans population is under the age of 25, which could also diminish Spottily chances of success with the youthful crowd.Japan is affixed with a constitutional monarchy, which should also not prove too official to coerce throughout business transactions. However, one factor that may constantly be looming in the background is the general Japanese attitude towards honor, relationships, and trust. Business in Japan is an ongoing process, rather than simple quick transaction, and it may be quite a lengthy process for Spottily to successfully establish a good reputation in this country.More information may be found in Exhibit 4 To determine which country would make the best fit for a new international market, they were compared and contrasted using the scoring system in the comparison matrix. Different risk categories were selected, and each category was given a weight based on how much of a factor that risk would be in the overall decision. After that, each country was given a score 1-10 based on their compliance Ninth each category. A score of 1 represented the most risk, while 10 was the lowest. Night of the risk categories was then calculated with the score, and each country Nas given a final score out of 1000.The highest score would be the least risk. The categories, with their respective weights are as follows: -Disposable Income = 20% This is the amount of extra money a consumer in each entry would be willing to pay for something like Spottily Premium Technology = 15% This is considering what types of technology are available in each country -Legal = 10% This refers to the possible legal issues that could arise due to licensing -Competition = 30% This is pretty self-explanatory, as it signifies what other services are already established in Spottily prospective market.This is the most significant factor for Spottily, as, since its a free service, it cannot have any more -Government Type = 10% Since the government plays a part in any business transaction, this could be a large factor. Exchange Rate = 15% Since dealings with be international, different currencies Nail be used in business transactions. *Each country was then given scores in each category, based on the risk being faced. To view the entire comparison matrix, please see exhibit 6.The scores for each country are as follows: Canada Disposable Income: 9 = Canada is not a very destitute country, and in fact, their economy is quite alive and well at the time. This is probably the most ideal market for Spottily Premium. Technology: 9 = Much like the United States, a very large percentage of the population is an internet user, and this is a huge factor in how Spottily is made available. Technology is very up-to-date here. Legal: 8 = Due to all 4 major US record labels having subsidiaries here, the legal aspect of licensing songs should not be of any trouble.The only trouble could be smaller US labels not available in Canada. Competition: 8 = Upon research, there is not much competition for Spottily, with the exception of Pandora. However, Panders service is a bit different, and does not need to be seen as a direct competitor, but rather something that can be used conjunctively with Spottily. Government Type: 7 = Though not terrible, due to Canadas government system, taxation on licensing and business transactions is higher than some other countries. Exchange Rate: 9 = The Canadian dollar is not terribly different than the American dollar.It also proves easy to convert, as in some high-tourist areas, such as Niagara Falls, American currency is regularly accepted anyways. Total for Canada: The score was then multiplied by the weight for each category, and a total score of 840 was given for Canada. Russia Disposable Income: 6 = Though Russia sports a very low unemployment rate, their bevel of poverty is much higher than Canada, so a lower score must be given. Technology: 7 = Although Russia has one of the largest internet-using populations, there is still only a small percentage of the population that actually uses the internet. His is due to some of the more rural areas of the country Legal: 5 = Licensing of music would be quite difficult out here, as Russia does not have a well-established music industry itself. Instead, it relies upon international subsidiaries of major record labels for music. Therefore, licensing may be difficult. Competition: 7 = Backbone itself has some competition out here, as some large Russian social networking sites, such as VS. are widely used. However, the music- streaming competition is scarce.Government Type: 5 = Due to Russians government, theres quite a bit more complications in starting a business here than there could be elsewhere. Its high risk and must be taken into account accordingly. Exchange Rate: 5 = Complications with the stability of the Ruble can play a part in the future of the international business affairs. Money can either be gained or lost depending on the conversion rate at the time of transaction. This is a high risk. Total score of 600 for Russia. Japan Disposable Income: 9 = Japan is a pretty well-off country, and sports a low unemployment rate.Many Japanese consumers value the latest and greatest technology, and as a country, spend more disposable income on luxury goods and services. Technology: 9 = Japan is a major player in the technology market, and is always coming up with new innovations with technology. In addition, Japan has one of the highest populations of internet users. Legal: 6 = Although many US record labels do have dealings in Japan, the work involved is intricate and could lead to possible licensing issues. Competition: 6 = Companies such as Deana have already established themselves as music-streaming services in Japan, therefore competition might be tough.On the other hand, if theres competition, that means there is a demand for something like Government Type: 5 = Not only Japans government, but their take on honor and trust could play a big role in the both the government side and the business dealings. One wrong move could set Spottily on the bad side of Japans government. Exchange Rate: 5 = Much like the Ruble, the exchange rate of the Japanese Yen is constantly fluctuating, and could either prove beneficial or detrimental based on En each business transaction is conducted. All risk is assumed here.Total for Japan: The score was then multiplied by the weight for each category, and a total score of 670 for Japan. After all scores were taken into account, it became apparent that Canada was the true victor here with its score of 840. By that score, Canada demonstrates that as a country, it proves the least risk and lead to massive international potential. Therefore, Canada will be selected as the next target market for international business, and further steps will be taken. For carrying out the actual process of opening into Canada, several different entry trainees were considered.While Spottily is technically distributed online, they must establish themselves in every country they are available for multiple reasons. The first reason would be for the ease of dealing with licensing fees and contracts with record labels. Since Spottily is already carried in quite a few different countries, it Mould be beneficial to have an office that is capable of speaking the language of the country and knowing the market of the country. The second reason Spottily must establish itself in each country is to create relationships and draw up contracts with advertisers.Since the majority of Spottily users rely on the free experience, most revenue is actually generated from advertisements. It is essential that Spottily generate advertisements that are both specific to the country that they are located in (I. E. Not for instance, having an advertisement for a Swedish chain of restaurants in Spain). It is also essential that these reason, a short-term and long-term entry strategy was drawn up. Short-Term Strategy Joint Venture Assuming Spottily will be a new sensation for the many people of the new country, it may be hard for Spottily to get its feet wet. With a Joint venture, Spottily can partnerNinth a large marketing firm or advertisement company for the ease of quick access to advertisers. Profits will be split 51/49, in favor of Spottily, as they are assuming more risk. This will provide an excellent means for Spottily to get right back on the track of generating more revenue. For clerical purposes, this short-term strategy is to be used for the next 3-5 years, until Spottily is capable of changing its strategy into the long-term. Long-Term Strategy Wholly-owned Subsidiary After 3 years of a Joint Venture, Spottily will buy out their partner with the revenue they have generated.After 3 years time, Spottily should already have a good reputation in the area, especially considering how fast they grew in America. The pros of this idea are that Spottily will be able to keep full control over all of their operations, while minimizing their risk for technology loss. While Spottily would now be assuming more overall risks as a wholly-owned subsidiary, it is likely that Spottily other subsidiaries in other countries can cover any sort of loss. As a wholly-owned subsidiary, Spottily will be now be compliant with the rest of the business, and will now be like the many other subsidiaries in other countries.Ultimately, this is the best way to keep up their current business flow, and will allow for maximum profits. For more on entry strategies, please see Exhibit 8. When discussing a certain companys market responsiveness versus their cost responsiveness, there are basically 4 different strategies that can be adopted. The first type of strategy occurs when a company has low market responsiveness and low cost responsiveness. This is known as an International Strategy. This type of company produces luxury goods, as people will buy them regardless of price Just for the premium price tag.A good example of this type of company would be Ferreira. The second type of strategy occurs with low market responsiveness and high cost responsiveness. This is known as a Global Strategy. A good example of this type of company is Coca-Cola. This company is known for having a universal product that is unchanged despite the market. However, Coca-Cola must still adapt some of their products by changing labeling, and other aspects to correlate with the culture of the country. The third type comes from a high market responsiveness and low cost responsiveness. This is known as a multi-domestic strategy.